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Facebook Ads Vs Google AdWords

Clare — Fri, 03 Sep 2010 07:22:15 +0000

Yes, Facebook ads get some exposure by people clicking on them. But the question is, do they get as much attention as others ads such as on Google AdWords, probably not.

The reason Google ads get more clicks is because if someone clicks on an ad from there, they more than likely came to there to search for whatever ads they are clicking on anyway and are more serious about buying your product or service. Facebook ads are clicked maybe just because they happen to be there at the right time, not because the person is interested in spending any money.

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Social Media and Its Benefits

Clare — Fri, 13 Aug 2010 08:43:26 +0000

From the time that economic recession hit several parts of the globe, people have been more innovative in doing things to make a living and have both ends meet. This crisis gave rise to different small or home businesses, more particularly in the online world. This must be attributed to the success of actual companies who are utilizing internet technology as medium of their business. Alongside to this emergence of small online businesses is the popularity of social media networks that are now famously used by most every internet users.

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What is the Difference Between Blogging and Facebooking?

Clare — Wed, 11 Aug 2010 09:37:35 +0000

There seems to be a lot of overlap between what you might put on Facebook versus what you might put in a blog. They can both be personal. They can both contain your personal experiences and ideas, what you are doing and what you are interested in. In other words, they can both be like journals or diaries.

There are some obvious differences in the purpose behind each activity, however. Facebook is more interactive and the audience is, well, your friends. With a blog, the Web world is your potential audience, and your Facebook friends may never even know about or read your blog. Your blog can be interactive as well, as readers can comment on your posts and you can respond. But again, this interaction would probably be between you and a stranger rather than a friend. So there are, or can be, two distinct audiences.

There may be things that you would share with your friends on Facebook that you wouldn’t want your blog audience to know. On the other hand, you may have thoughts or experiences that you are more comfortable sharing with strangers on your blog than you would be sharing it with your Facebook friends.

Finally, your blog should have a theme, a purpose. People should have a specific reason for wanting to visit and read your blog, whether it’s informational, opinion, or promoting business. Your Facebook posts can be random, mundane, spontaneous, it doesn’t really matter because you aren’t trying to attract an audience – you are interacting with friends. So while there is the potential for overlap between Facebooking and blogging, it may be best to draw boundaries and let your audience be your audience and let your friends be your friends.

Article Source: http://EzineArticles.com/?expert=Ronald_Arnott

5 Reasons Why Social Media Works

Clare — Fri, 16 Jul 2010 09:26:58 +0000

Social media is a major force in the online advertising space. The reason it is so powerful is simple; that’s where the people are. In the last two years droves of online users have adopted social networking sites like Facebook and Twitter making them major pieces of real-estate for advertising. Here are five reasons why social media works:

People are Social by Nature – We are social beings and we enjoy the company of others when we don’t feel intimidated or judged. Social network removes the visual queues that we typically rely on to establish whether or not we want to engage in a conversation with someone. This allows people connect to more people then they normally would, creating a bigger community.

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Advantages of Using Social Media Optimization For Online Business

Clare — Fri, 18 Jun 2010 08:22:49 +0000

Social Media Optimization is a mean of success for every business professionals as it provides a lot of advantages for online business. Popularity of SMO has increased over the last few years. In simple words, you can say that there is not any single business or company over the Internet who does not want to use this medium for better promotion of their website or products.

It is the authenticated medium for low cost advertisement, where you can promote each and every thing online and boost your client-base. With the help of social marketing, you can increase your web traffic as it provides the communication platform for your users. It also helps to gain attention from users more quickly as compared to other media. As far as it affordability is concern, it is very affordable even for small businesses because you do not need high cost for the advertisement of your product. You only need to sign up in social networking sites like Facebook and then with the help of proper social media strategies you can achieve you targets and goals.

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Do I Have to Be on Twitter?

Clare — Thu, 17 Jun 2010 08:19:37 +0000

If you want to build your personal brand, establish an online presence, and be in the right place at the right time for your job search, then you have to utilize social media. The big 3 social media sites are LinkedIn, Twitter, and Facebook. While LinkedIn is focused more fully on business, and Facebook leans toward the social, Twitter lands somewhere in the middle. Nearly 75 million people visited Twitter in January 2010.

Twitter relies on “tweets,” which are posts of 140 characters or less. They’re short, but frequent. Life moves fast on Twitter. But then, the world moves fast and this is a way to keep up. And yes, while some tweets are huge time-wasters (some of us don’t want to know what someone else had for breakfast), there’s quite a bit of useful information you can gain from following the right people. It’s both a way to research and a way to network. You can follow companies, customers, suppliers, vendors, industry experts, and recruiters who post jobs-anyone who’s going to be useful for you. You’ll be able to keep up-to-the minute current. And then you can be useful yourself-pass along job leads, industry info, or the great book you just read. Any help or advice you can provide your contacts is a nice way to contribute.

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Are You Using Social Media the Right Way?

Clare — Fri, 11 Jun 2010 09:38:40 +0000

Facebook is the largest social media site in the world today with about 400 million users. What made it become so successful was when it reformatted its page, made it easier to do searches and then begun its instant messaging system. The searching features allows you to easily locate people that you want to link with your target market in mind.

By combining their search facilities and the instant messaging you have unlimited access to millions of people all over the world. So if you put Facebook and MySpace together, you have the means of connecting to over six hundred million people the world over.

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I Have a Fan Page, What is the First Step Do Doing More Business?

Clare — Tue, 18 May 2010 08:36:55 +0000

When you got your first business cards what did you do? Did you rush all over town and start handing them to anyone? No one was spared from your excitement as you shared your new business card with friends, family members, and people you ran into at the grocery store. Since you ordered the box of 500 you should just keep throwing them around, right?

How much business would you generate by just handing out your business cards? The stranger that you ran into at the grocery store and handed them your new shiny card, are they really going to call you? Probably not. They simply took it to be polite.

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4 Ways to Socialize Your Website

Clare — Mon, 26 Apr 2010 08:38:14 +0000

Unless you have been living under a rock, you will undoubtedly know that social marketing is an important aspect of your online marketing strategy. It is important that you connect with your customers where they live. Meaning, social sites.

Unless your business is geared to seniors, chances are they will look for you in other places besides the search engines. While it is important to be found in the search engines, referral traffic is quickly gaining ground for driving traffic to your site.

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Social Media for Your Blog

Clare — Wed, 21 Apr 2010 07:59:31 +0000

I was a little surprised recently to find a lot of bloggers do not utilize Social Media for their blogs. As a blogger, Internet Marketer and a Virtual Assistant, I tend to forget that not everyone is using all the online marketing tools I use on a daily basis. In order to monetize your blog on a consistent basis, it’s imperative that you build a following. A lot of bloggers are under the impression that because there is an RSS feed button available on their blog, those who want to follow will click it. From the reader standpoint it can be confusing. They may not be familiar with the different methods they can receive your blog feed, so they don’t proceed any further. They may or may not be back to your blog because of this.

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