SEO is essential if you would like to reach top positions in search results. Search engine optimization is nothing more than emphasis of particular keywords. This means that you simply focus the article text around target keywords or search phrases. There are few simple steps that you should follow when writing a SEO friendly article.

Keyword Selection
This is the most important step. Search engine optimization is based on search phrases or keywords. The purpose of optimization is to create a page that will reach top position in search results for particular keyword. In order to be able to reach this goal the keyword should have weak competition. Only with such keywords you will be able to compete with similar pages and count on reaching first page of search results and hopefully also top positions. The target keyword should satisfy also the search volume criteria. You need to select keywords that have high search volume otherwise there will be no benefit in reaching top position and having no traffic from search engines. There are many free and commercial tools for keyword research.

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