Many small business owners hop onto Twitter and aren’t quite sure how to find people to follow. So, they simply start following anyone and everyone. Of course, they’re hoping that 50% of these people will follow them back and that their Twitter following will grow beyond their wildest dreams.
One of the most important aspects of Twitter is building a “targeted” Twitter following. Keep in mind that it’s more important to have 500 targeted Twitter followers (related to your industry) than 5,000 general followers (unrelated to your industry).
