Unless you have lived under a rock for the last few years, by now you must have heard about blogs. But what are they really about, and what purpose can they fulfill for you? In this series I am going to mainly explore the thinking behind blogs and how to leverage them for your online purpose (“the why”), and somewhat less focus on “the how”.
What is a Blog Really About?
The name and idea of the blog evolved from earlier things called “web logs”. Blogs can be in various formats, but the basic idea is that they offer you a means of communicating your message and views in a very personal way to your audience. They are the very opposite of the “corporate site” that we so often see online.
