Social media is a major force in the online advertising space. The reason it is so powerful is simple; that’s where the people are. In the last two years droves of online users have adopted social networking sites like Facebook and Twitter making them major pieces of real-estate for advertising. Here are five reasons why social media works:
- People are Social by Nature – We are social beings and we enjoy the company of others when we don’t feel intimidated or judged. Social network removes the visual queues that we typically rely on to establish whether or not we want to engage in a conversation with someone. This allows people connect to more people then they normally would, creating a bigger community.
