People Crave Clarity
You can count on the fact that the most elaborate efforts to develop your internet presence won’t matter 7 seconds after someone has found you unless they’re captivated by what they see. People are conditioned to expect stimulation and they’ll lose concentration fast unless they get it.
Too much happening on your landing page or home page is like the neighbor with a yard that looks like they’re always setting up for a yard sale.
If it takes more than 5 seconds for someone to identify with something of value to them, they won’t give you the 2 seconds it takes for them to scroll down. Keeping your sites clean and professional makes it easier to draw the focus onto what you want to communicate.
