1. Great Blogging Software is a Good start
A blog CMS that suits your requirements can make all the difference. To further make an impression and stand out, I suggest having a custom platform – blog that can be completely tailored according to your users. For general cases, Blogger, WordPress, Typepad or Movable Type will suffice. However, try to keep the look and layout as simple as possible. Imagine, in detail, how you want archiving, sub-pages, commenting, user accounts, categorization, multiple feeds etc.
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