So… What exactly is Twitter?
Twitter is a social media platform that allows users to ‘micro-blog’ in 140 character snippets called a ‘tweet’. This sort of ‘instant gratification’ blogging is an easy way to post updates and information to a group of internet followers. Each Twitter account user can find other people to follow and in this way build an ever growing network of like minded people, others in your trade and most of all– people interested in what you have to offer! Although primarily intended as a social site, the business potential of Twitter was quickly spotted and now many businesses are promoting themselves regularly– and Sometimes several times an hour. By encouraging your clients and potential clients to follow your Twitter profile, you can keep those clients apprised of specials, sale events, new products & services, as well as other information that is important to your business– and might be useful information to them.
