Congratulations! You have started your WordPress blog. Downloading, uploading, theme choice, plugins, widgets, niche – those are all done. You have even posted several articles. Now what? Who is going to read your blog? How are they going to find you?

As a website owner, have you ever wondered how some sites get on the first page of Google and others remain buried back on page 27? Search Engine Optimization (SEO) is what it is all about.

Briefly, SEO is the creation of traffic and hits from other websites to your site. This increases the opportunity for the search engines to pull from your site. They may find images, keywords, local searches, or business specific searches. But when they find many hits on your website, they tend to like you better and rank you higher.

One way to increase your SEO ranking is to hire an optimizer. That means you pay to have your site reviewed, your keywords searched, and many other things. These services are usually expensive and require ongoing maintenance, which means an ongoing fee.

WordPress helps you to do it yourself. WordPress offers many plugins, most importantly “SEO All In One Pack,” that can help you increase your visibility on the Internet. Use these plugins, but follow these four rules, too.

1. Titles: front running words receive the most attention in a search string. Also, visitors read your page from top to bottom first, and then from left to right. The closer to the top you put your keywords (the beginning of your title), the more weight and attention the search engines will give them.

2. Increase Speed: Did you know that links in the beginning of a search engine result load faster than those near the end? Search engines actually weigh the length of time it takes for your site to load in their crawling matches. You can increase your site’s loading speed by cleaning it up. Remove code you do not need, lessen the video use, increase your cache speed. All of these will help increase the speed that your site loads.

3. Tag and Connect: If you tag each post with the same or similar keywords, you will increase your web presence. Pages are also weighted heavier than posts, so consider creating a page that links all the similar articles together with a “Read More” page or other link at the bottom of the page.

4. Keep Your Traffic: While links to other sites are a good way to lure visitors to your site, this may hurt more than help. Once someone links out of your site, you have lost the opportunity for them to browse your site further. If you do provide a linke, have it open in a new window – that way your reader can easily find their way back to your site.

WordPress actually supports several functions not found with other platforms. WordPress offers optimized descriptions, tagging, related posts, and defining titles. It is easy to use and allows the small entrepreneur to customize his site. This builds an online business presence through the use of search engine optimization without having to spend a lot of time learning the ins and outs of SEO or have to hire someone to do it.

Try these tips to enhance the presence of your site. Increasing your traffic will increase your web presence.
Did you find these tips on WordPress Plugin SEO helpful? You can learn more about WordPress by visiting http://www.learnwptoday.com. Here you will find videos that make it easy to learn all of the ins and outs of WordPress and having a successful blog. You can find it at http://www.learnwptoday.com.

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