Have you been wondering “How can Twitter be useful in promoting my business?” For a while, I have been sitting contemplating the usefulness of Twitter. I have picked up a few people in the industry to see what do they tweet and why would I keep going back for more. When following several people, they tweet a lot of information that is of no use to me. Such as “Just left the ___ conference, it was a great experience.” I have also gotten tweets from individuals like “Not feeling very creative today, I think I will roll back over in the bed.” These are snippets of information I care about! In fact, after I read them I am a little angered because I just wasted my time to read that!
1. Your Twitter Strategy -When you start a Twitter account, go in with the purpose of serving a purpose. Before you send your first tweet establish a Twitter marketing strategy. This strategy should include a time table, tweet resources, and a general idea of what you will tweet.
2. Your Twitter Audience -Know your audience! The type of follower you are trying to attract would be customers. Your customers are your target market. What do you know about your target market? Determine different facts you know about your customer (that you may or may not realize you know) such as the types of occupations they will have, their age range, their financial status, their interests, their cultural background, their habits, their interests. When you compare your current customers, you will begin to see a pattern in many of these areas. Then you will know the type of customer you want to attract more of. If you do not have a current customer base, you must use inductive reasoning to determine proposed facts about your audience. More importantly, study your competition and do research on the internet to learn your customer.
3. Your Twitter Message – Tailor your message to your follower. When devising your Twitter strategy keep in mind your follower. What valuable information do you have that a follower would want to read? Is this information so valuable that a follower will want to come back for more?
4. Your Twitter Method -Resist the urge to beat your follower over the head with how great your business is. Don’t bother doing a lot of direct advertisement through Twitter. Your follower is not there to receive advertisements and will quickly quit following you. Twitter is useful in building relationships. Look at every tweet as a way to build a relationship with many.
5. Your Twitter Marketing – There is a marketing fact that says an individual needs at least 8 exposures to your business before they will become a customer. Don’t think you will draw customers instantly using Twitter. However, you draw POTENTIAL customers. Continue to provide pertinent and interesting information to keep them coming back and increasing the number of exposures they have with your business.
Your Twitter marketing is a good effort to use in your arsenal of marketing weaponry; but it is not the answer to all of your marketing woes. Use Twitter within the context it was developed and it will be helpful in driving traffic to your website or business.
Camille Dykes, MBA is Chief Consultant and Designer for Dykes’ Webshop (http://www.DykesWebShop.com). She has over ten years’ experience in web design and business development. Ms. Dykes seeks to give her clients quality websites that attract new customers. Make your website attract more customers. More Internet Marketing Help!
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