Many people ask themselves this question every day; what is the point in Twitter/Facebook? What benefits could it bring to my company?
Simple.
The point of Twitter and Facebook is to interact with your customers, to build a trusting relationship with them. If you think about it, if you’ve been interacting and building rapport with a customer for the past month, and he’s looking for a company like yours to purchase from, then it is more likely that he will purchase from you, not your competitors. The reason for this is that he trusts you, he sees you not as a company but as an individual. This is very important.
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