Looking for ways to keep customers coming to your website? Here are some ways to make sure that your site is contributing to your overall goals, whether those help you run a more successful company or a personal site.
1. Readable fonts and backgrounds
Use clear, readable fonts and don’t choose backgrounds that overwhelm the visual aspect of your text, or potential customers will get turned off before they’ve even absorbed what your website is about!
2. Great layout
A clear layout should show a main body area of your site, menus for easy site navigation, and well-signposted links to help users reach other areas of the site.
3. Content that sheds new light on your subject
Generate your own unique content to guarantee visitors can’t get what you offer anywhere else!
4. Informative and interesting links
Linking your site to pages that share interests will help you rise in the google rankings and show your users other relevant places they can visit.
5. Well-written website copy
Good spelling and grammar are necessary if you want your customers to take you seriously as a professional company.
6. Clear, relevant images that load quickly
The web is a visual medium and you should try to include relevant images on your site. Don’t let pictures slow the experience of viewing your site, though – choose low-resolution web-optimized images whenever possible.
7. Appropriate use of other apps and technologies
Don’t use Flash or other bells and whistles as part of your web design unless they add to the site. There’s little more obnoxious than unnecessary “bling” which slows loading times.
8. Knowing your audience
Your web design should target the demographic you want as your audience in the language it uses and the level of technical expertise it assumes.
9. Clear goal for the site
Know what you want to achieve with your website; it will help you focus your efforts in its design.
10. Easy to navigate
If people can’t find features on your site, they’ll give up and go elsewhere. Don’t lose customers because your site is too complex or convoluted!
For more tips on how to create a successful web design for almost no money, explore the WSJ guide. If you want to learn how to convert visitors to your website to leads, check out the web design guide.
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